Preben Skatvedt Ruud
Co-founder · CEOCo-founder and managing director. Works with customers, operations, and hiring.
LinkedInAbout Aprex
Practical AI and software built in Norway.
Aprex is a Norwegian software company that builds AI systems, automation, integrations, and custom software for Norwegian and Nordic businesses with manual, operational workflows. We start with one concrete workflow and build something that holds up in operation.
Last updated: September 26, 2026
What we do
What Aprex does
Aprex delivers six service areas and runs its own products. Client projects usually start with one workflow and a pilot that shows value before anything is scaled.
AI solutions
Internal copilots, RAG, AI agents, and document flow connected to the systems you already use. The result is AI that answers from your own data and completes concrete tasks, with people approving where it matters.
Read more →Automation
Workflows, notifications, approvals, reports, and repeatable tasks that can be systematized. The goal is less manual copying and fewer things falling through the cracks.
Read more →Integrations
APIs, webhooks, CRM, ERP, and databases that need to exchange data correctly. We connect systems so the same information is only entered once.
Read more →Custom software
Portals, dashboards, SaaS, field tools, and internal systems built around the workflow. Used when off-the-shelf software forces you to change a way of working that already works.
Read more →App development
Mobile apps for iOS and Android connected to data, booking, payments, and existing systems. We build and publish our own apps, so we know the full path from code to store.
Read more →Websites and web services
Landing pages, websites, and customer portals connected to booking, payments, data, and CRM. The pages are built to be found in search and in AI assistants.
Read more →Our own products
Alongside client work, Aprex builds and runs its own products and labs.
Live
TapInn
Personnel flow with geofenced check-ins, checklists, HSE, and deviation handling.
Read more →LiveRenholdsveilederen
Professional cleaning guidance, planning, and quality support.
Read more →PilotFarled
AI-first CRM concept for follow-up, notes, and case flow.
Read more →Labs24AI and 24Markets
Automated information products for AI and market data.
Read more →The difference
What makes Aprex different
- 01
One workflow at a time
We map the data, roles, and risk for one concrete workflow and build a narrow first version. A pilot typically takes 2 to 6 weeks and ends with a clear answer: build on, change scope, or stop.
- 02
You talk to the person who builds
The people who design the solution also code it and run it. No subcontractors and no project managers in between.
- 03
We run our own software
TapInn and Renholdsveilederen are Aprex products in daily operation. We know what happens after launch, because we are the ones who get the call when something stops.
- 04
AI only where it adds value
AI is used when the solution must understand text, documents, images, or unstructured information. Where plain rules and APIs give better control, we use those.
- 05
Honest about status
We draw a clear line between what is live, what is a pilot, and what is a lab. Numbers and claims are only used where they can be documented.
Who
Who uses Aprex
Aprex fits businesses where the work happens in operations, not only at a desk.
- Cleaning companies that need an overview of jobs, checklists, and deviations on location →
- Field operations teams that want to register on mobile while the job happens, instead of afterwork →
- Real estate professionals who write condition reports and want AI support with professional control →
- Small and mid-sized businesses that copy data manually between systems
- Leaders who want to test AI in one scoped pilot before investing broadly
The team
The team behind Aprex
Aprex is a small team where you talk to the person who builds.
Aprex was founded in Tønsberg in May 2026 by Preben Skatvedt Ruud and Alexander Terje Loe Balsnes. It started with a shared irritation: digital tools that look great when someone shows them off, but fall apart when a busy Monday morning hits. So we build the opposite. Behind the screen there is code, data, and AI. What you notice is that things simply work, even for people who would rather not think about technology at all. The rest of the story is best told over a cup of coffee.
Working together
How Aprex works
- 01
Contact
Write to post@aprex.no or use the contact form. You get a reply from one of the three of us, not from a ticket system.
- 02
Getting started
Send a short description of the workflow, the systems, and where errors or waiting occur. We assess the case concretely and propose a scoped first version.
- 03
Delivery
A pilot typically takes 2 to 6 weeks where it fits. It is tested on realistic data and users before it takes on more responsibility in operation.
- 04
Pricing and agreement
We give no fixed price before we have seen the case, because workflow, data, and scope drive the work. Contract terms are agreed individually per project.
Facts
Key facts about Aprex
| Company name | Aprex (APREX AS) |
|---|---|
| Type | Limited company (AS), Norwegian software company |
| Founded | May 7, 2026 |
| Founders | Preben Skatvedt Ruud and Alexander Terje Loe Balsnes |
| Headquarters | Tønsberg, Norway |
| Website | www.aprex.no |
| Core offering | Practical AI systems and custom software connected to operations |
| Services | AI solutions, automation, integrations, custom software, app development, websites |
| Own products | TapInn (live), Renholdsveilederen (live), Farled (pilot), 24AI and 24Markets (labs) |
| Pricing | No fixed price. Assessed per case by workflow, data, and scope |
| Contract terms | Agreed individually per project |
| Typical start | Scoped pilot on one workflow, typically 2 to 6 weeks |
| Customers served | Norwegian and Nordic businesses with operational workflows |
| Communication | Email (post@aprex.no) and contact form, in Norwegian and English |
| Team | Three people: CEO, CTO, and CMO |
| Organization number | 937 881 444 |
| Social | LinkedIn (aprex-as), X (@aprexno), Instagram (@aprex.no), and YouTube (@Aprexno) |
FAQ
Frequently asked questions about Aprex
What does Aprex do?
Aprex builds AI systems, automation, integrations, apps, websites, and custom software for Norwegian and Nordic businesses. We also run our own products, such as TapInn and Renholdsveilederen.
Who founded Aprex?
Aprex was founded in May 2026 by Preben Skatvedt Ruud (CEO) and Alexander Terje Loe Balsnes (CTO). Amalie Madeleine Kittelsen (CMO) is the third member of the team.
Where is Aprex based?
Aprex is based in Tønsberg, Norway, and works with businesses in Norway and the Nordics. The organization number is 937 881 444.
What does it cost to work with Aprex?
We give no fixed price before we have seen the case. The number of systems, data quality, and approval needs drive the work, and contract terms are agreed individually per project.
How long does a first delivery take?
A scoped pilot typically takes 2 to 6 weeks where it fits. Afterwards you know whether to build on, change scope, or stop.
Does Aprex use subcontractors?
No. The people who design the solution, code it, and run it are the same people you talk to.
How do I contact Aprex?
Write to post@aprex.no or use the contact form at aprex.no/en/contact. A couple of sentences about the workflow and systems is enough to start.
Trust, responsibility, and AI use
Aprex should clearly separate products, pilots, labs, and automatically published content. Claims such as uptime, integration count, or product status should only be used where they can be documented. AI-generated or automatically updated content should be clearly disclosed and should not be used as the sole source for financial, legal, health, or safety-critical decisions.
Want to talk to us?
Write to post@aprex.no. You get a reply from one of the three of us, not from a ticket system.
Email post@aprex.no →