About Aprex

The people behind Aprex.

We are a small software team in Tønsberg building AI solutions, automation, and custom software. You work directly with the people who build and run your solution.

Meet us

The team behind Aprex

Four people responsible for clients, technology, communication, and business advice.

Portrait of Preben Skatvedt RuudCo-founder · CEO

Preben Skatvedt Ruud

Managing director and co-founder. Works with customers, operations, and hiring, and follows up on client relationships from the first conversation through ongoing operations.

Portrait of Alexander Terje Loe BalsnesCo-founder · CTO

Alexander Terje Loe Balsnes

Co-founder responsible for technology and architecture. Develops AI solutions and software, and oversees technical delivery and ongoing development.

Portrait of Amalie Madeleine KittelsenCMO

Amalie Madeleine Kittelsen

Works with marketing, brand, and communications. Helps customers understand our products and services through clear content and customer communication.

Portrait of Bertine LoeBusiness advisor

Bertine Loe

Works with outbound sales and customer follow-up. Contacts businesses, identifies their needs, and connects them with relevant Aprex products and services.

Our starting point

Built for a busy Monday

Preben and Alexander started Aprex in May 2026 with a shared frustration: digital tools that look good in a presentation but create more work when everyday operations begin. We wanted to build software around how people actually work and stay involved as it goes into operation.

Alongside client projects, we build and run our own products. That gives us experience with maintenance, user support, and what happens after launch.

Explore our products
Working together

How we work together

  1. Direct contact

    You talk to the team that designs, builds, and runs the solution. We answer questions and make decisions together with you.

  2. One workflow first

    We start with a specific task, map the systems, and agree on what the first version should solve. We use AI where it adds value, with human approval where needed.

  3. Responsibility in operation

    Maintenance, follow-up, and responsibilities are agreed as part of delivery. We test the solution before it takes on more responsibility in day-to-day work.

FAQ

A couple of questions you may have

How does a collaboration start?

Send us a couple of sentences about your workflow, the systems you use, and what takes time or causes errors. We assess the case and propose a scoped first version.

Is Aprex a media or news company?

24AI and 24Markets are Labs products that Aprex built and runs itself. Aprex is not a media or news company.

Company at a glance

Legal name
APREX AS
Founded
May 7, 2026
Location
Tønsberg, Norway
Organization number
937 881 444

Last updated: October 6, 2026