Voice and text
The seller can describe the next step by voice or text while the meeting is still fresh.
Product / Farled
Farled turns CRM into an active sales flow.
Farled is Aprex's AI-first CRM concept for leads, offers, follow-up, and customer processes. The goal is to make the next action clear: from meeting and notes to offer draft, team approval, customer-friendly offer page, and follow-up in one flow.
Last updated: 21 September 2026
- 01
The problem Farled solves
Many sales teams lose momentum because leads, meeting notes, offers, approvals, and follow-up live in different tools. Farled targets the friction between conversation, offer, and next action, not another heavy admin system.
- 02
From meeting to offer
The core idea is that the seller can speak or write briefly, and Farled helps retrieve context, choose a template, create a controlled offer draft, and suggest follow-up. Where risk requires it, a team lead or owner approves before sending.
- 03
The offer as customer experience
In Farled, the offer is more than a PDF. It can be a calm, customer-friendly page with value, terms, FAQ, signing, and signals about what the customer actually opened or read.
- 04
AI with rails
Farled should not be free-text AI wrapped in CRM. Safe templates, seller voice, tenant-scoped CRM data, logging, and limited API actions make output more stable, auditable, and trustworthy.
Overview
Core modules
A Farled pilot should start with a small set of modules that directly affect sales speed.
Offer engine
AI creates offer drafts from templates, playbook, and context before human approval.
Team approval
The responsible person can approve, request changes, or stop sending without extra process.
Seller voice
Tone, signature, preferred phrases, and wording can be standardized without becoming generic.
Warm signals
Opens, activity, and status can make the next action clearer for the seller.
Integrations
Farled should connect to forms, email, CRM, or invoicing where API and data handling allow it.
Read more →FAQ
Farled FAQ
- Is Farled the same as Flyt?
- Farled is the updated product name. Older material and the external product site may still refer to the concept as Flyt while the name is being phased over.
- When is Farled coming?
- Farled is in pilot. No launch date has been decided. Status was last confirmed 21 September 2026 by APREX AS (post@aprex.no). Until a date is decided, it should be described as a pilot in development, not a finished enterprise CRM.
- Is Farled a finished enterprise CRM?
- No. Farled should be understood as an AI-first CRM and offer concept in pilot/development, focused on simple sales flow rather than heavy enterprise administration.
- What should a first Farled pilot test?
- A good pilot tests one sales flow: meeting or lead in, offer draft out, approval, sending, and follow-up. The goal is measuring time saved and better follow-up.
- Can Farled be built around an existing CRM?
- Yes. If the team already uses CRM, Aprex can assess whether the Farled principles should sit on top as an AI/offer workflow instead of replacing everything.
Status must be honest
Farled should be described with clear pilot status until product, legal entity, data processing, pricing, and commercial operations are fully clarified. AI drafts, offers, and customer follow-up should always have control points.
Want to test the Farled principle?
Send how leads arrive today, how offers are created, who approves, and where follow-up stops.
Contact Aprex about Farled →